How AI decides which businesses to recommend.
Plain-English guides to Generative Engine Optimization — what changed, what the engines actually read, and the moves that earn you a mention.
What is Generative Engine Optimization?
Buyers now ask an AI before they ask a search box. GEO is how you make sure the AI's answer includes you.
Read guide→GEO vs SEO: what actually changed
SEO ranked pages; GEO earns a mention in a synthesized answer. Here's what carries over and what doesn't.
Read guide→Why FAQ pages win AI citations
Answer engines love content shaped like the questions buyers ask. FAQ pages are the highest-leverage page you can publish.
Read guide→Schema markup for local businesses
Structured data hands AI clean facts about your business. A practical, copy-paste guide to LocalBusiness schema.
Read guide→Optimizing your Google Business Profile for AI
Your profile is one of the strongest signals an answer engine reads. Here's how to make it complete and current.
Read guide→How reviews shape what AI recommends
Volume, rating, and recency aren't just social proof — they're a core input to which businesses an AI will name.
Read guide→